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Our Approach

When art meets business, you lead the way.

Art Set enhances the value of brands and their focus on purpose.

Its value stems from art’s inspirational dimension which accompanies the vision and business aspirations of companies.

Art works as a change catalyst

Because employees resonate with creative environments that enrich them. People build and tell their own story through art.

Art Set leverages personal development with a deeper meaning: context, opportunity, content.

Art Set creates a personal development context. Employees get closer to contemporaneity understanding the forms of art. Art Set stimulates curiosity, erasing biases, fosters their potential and encourages them to accept different opinions.

Art Set brings content into the space. How this content is explained to people so that it becomes meaningful is paramount.

People matter. Care and well-being through Art Set.

People access a new area, shaped and driven by their interests: they increase their creativity, get engaged with the unexpected, thus focusing on themselves.

Performance & recognition

Art in the office stimulates people to get out of their comfort zone and go the extra mile. Employees who work in an enriched environment are more creative and productive. Thus, Art Set enhances pride and recognition, consolidating the feeling of unity and belonging.

Art Set lays at the heart of valuable partnerships. As art becomes the common language that connects people.

Beyond a product or service, there should be meaning. This is what stakeholders look for in a partnership: excellent customised experiences that put them at the heart of things and assert their importance.

Our Story

Art Set. A new story has begun.

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The idea of Art Set has been on Andrei Breahnă’s mind ever since coming back to Bucharest, after living for 7 years in France. During this time, he worked in the corporate arena, while pursuing his passion for arts, perfecting his studies in cultural management.

He founded GAEP in 2014, building its reputation as a high-end contemporary gallery clearly distinguished both in the artistic ecosystem, as well as by aficionados.

Throughout the years, societal progress was stimulated by art and by the revolutionary movements it enabled.

Nowadays, people seem rather disconnected from contemporary art. To address this challenge, after comprehensive research in the international environment, Andrei Breahnă decided to act on it. Therefore, in 2019 he decided to launch Art Set, a game-changing initiative – an innovative integrated contemporary art solution to facilitate a change of mindset, connecting contemporary art to people.

After the pandemic, the idea rose as an opportunity for companies to revive their corporate culture and the reputation of the brand, increasing value and impact in business.

Leadership Team

Andrei Breahnă

Managing Partner GAEP Gallery
Entrepreneur - Business Owner
Creator of Art Set by GAEP

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Ana-Ilinca Macri

Corporate Culture Strategist - Art Set by GAEP
Senior Leader

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Andrei Breahnă

Managing Parter GAEP Gallery Entrepreneur - Business Owner Creator of ArtSet

Ana-Ilinca Macri

COO – Art Set Corporate Communication leader and Corporate Culture strategist

Our Partners

Since 2014, Gaep Gallery partnered with key organizations, such as: