10 large companies in Romania with an impact of over 100,000 employees on the labour market have integrated art into their business in 2022.
Art changes the game in business and on the labour market. In only ten months since the launch of Art Set by GAEP, 10 multinational and entrepreneurial companies, with an impact of over 100,000 employees on the labour market, have used the integrated visual arts service in their efforts to accelerate transformation, strengthen reputation and adapt the organisational mindset to a constantly changing macroeconomic context.
According to international studies, art increases productivity, inspires employees, decreases stress and anxiety. For instance, exposure to art reduces employees’ stress and anxiety by up to 50%.
Organisations such as Argus Audit (financial services), Corporate Office Solutions (the leader of the fit-out market), Kuehne+Nagel (transport and logistics), Medispa clinic in Cluj-Napoca, Signify (lighting solutions), Smyk (toys), and Promelek XXI (electrical installations and equipment) were among the companies that chose art both as a business tool and as a driver for employee or customer engagement.
“Companies in Romania have understood that by the means of art they can add a new and valuable dimension to their identity. They can reposition themselves in business, consolidate or reset their organisational culture. At the end of the day, the main winners are the employees and the customers themselves,” says Andrei Breahnă, founder of Art Set by GAEP.
Read the full press release here.
IN THE PRESS:
Aleph News (RO)
Revista Biz (RO)
Business Review (EN)
The Institute (RO)
Mediafax (RO)